Social Media Specialist
Catch A Lift Fund is a nationwide 501C3 non-profit wellness platform for combat-wounded veterans to help them heal their minds, bodies, and spirits.
For over thirteen years, Catch A Lift Fund (CAL) has led the charge so that returning injured veterans seek holistic methods of healing ALL injuries, both mentally and physically.
CAL is looking for our next part-time, remote Social Media Specialist. This person will be critical in growing our audience and spreading awareness for our mission.
Skills & Qualifications:
- Experience creating strategy and executing content on Facebook, Instagram, LinkedIn and X, and TikTok.
- Actively engaged on social media
- Ability to create social reels
- Organized and able to work independently/manage your schedule
- Demonstrates a high sense of urgency
- Ability to react quickly and effectively
- Must have a keen sense of attention to detail, taking initiative
- Understanding of analytics and how to use data to improve strategy
- Experience creating a budget for social promotions
- Ability to update graphics and content for the various social channel requirements
- Experience with video editing a plus
Tasks:
- Evaluate current platforms and initiatives to propose new ideas and concepts for increased engagement
- Research social media content ideas and target followers with consistent content and messaging
- Respond to comments from supporters, donors, press, and influencers in a timely fashion
- Pull monthly reports to track new followers/growth trends and campaign successes
- Create social strategies and execution of the content calendar
- Provide monthly updates on Google Analytics
- Continuously working towards furthering the network and branding of CAL
- Increase social media presence on all platforms
- Completing a minimum of 5 posts per week on Instagram, Facebook, LinkedIn and Twitter. This includes:
- Promoting CAL events
- Keeping highlights up to date
- Engaging with followers by sharing their tagged posts on stories
- Cultivate an understanding of best times and hashtags based on analytics
- Promoting Weekly Podcast
- Increasing followers
- Messaging and engaging influencers that align with our ideals (fitness, wellness, veteran approach)
- Consistently using impactful hashtags
If you are interested in learning more, please reach out to Lynn Coffland at cal@catchaliftfund.com