Social Media Specialist 

Catch A Lift Fund is a nationwide 501C3 non-profit wellness platform for combat-wounded veterans to help them heal their minds, bodies, and spirits. 

For over thirteen years, Catch A Lift Fund (CAL) has led the charge so that returning injured veterans seek holistic methods of healing ALL injuries, both mentally and physically. 

CAL is looking for our next part-time, remote Social Media Specialist. This person will be critical in growing our audience and spreading awareness for our mission. 

Skills & Qualifications: 

  • Experience creating strategy and executing content on Facebook, Instagram, LinkedIn and X, and TikTok. 
  • Actively engaged on social media 
  • Ability to create social reels 
  • Organized and able to work independently/manage your schedule 
  • Demonstrates a high sense of urgency 
  • Ability to react quickly and effectively 
  • Must have a keen sense of attention to detail, taking initiative 
  • Understanding of analytics and how to use data to improve strategy 
  • Experience creating a budget for social promotions 
  • Ability to update graphics and content for the various social channel requirements
  • Experience with video editing a plus 

Tasks: 

  • Evaluate current platforms and initiatives to propose new ideas and concepts for increased engagement 
  • Research social media content ideas and target followers with consistent content and messaging
  • Respond to comments from supporters, donors, press, and influencers in a timely fashion
  • Pull monthly reports to track new followers/growth trends and campaign successes
  • Create social strategies and execution of the content calendar 
  • Provide monthly updates on Google Analytics 
  • Continuously working towards furthering the network and branding of CAL 
  • Increase social media presence on all platforms 
  • Completing a minimum of 5 posts per week on Instagram, Facebook, LinkedIn and Twitter. This includes:
    • Promoting CAL events
    • Keeping highlights up to date
    • Engaging with followers by sharing their tagged posts on stories
    • Cultivate an understanding of best times and hashtags based on analytics
    • Promoting Weekly Podcast
    • Increasing followers
    • Messaging and engaging influencers that align with our ideals (fitness, wellness, veteran approach)
    • Consistently using impactful hashtags

If you are interested in learning more, please reach out to Lynn Coffland at cal@catchaliftfund.com